Strategic Sustainability Consulting’s Blog

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WHY WE LOVE: Seventh Generation

Posted by Jennifer Woofter on March 14, 2007

Seventh Generation is a company that specializes in non-toxic, environmentally friendly products. The name came from a Native American employee, who said his Iroquois tribe believed that people must consider their impact for seven generations. The company states, “It’s a name that embraces not only who we are and what we stand for today, but our hopes for the future as well.”

Why do we love them? Their products are eco-friendly, and work well. Seventh Generation offers products ranging from household items [non-toxic household cleaners, biodegradable laundry detergent, and recycled toilet paper and paper towels] to personal care [feminine care products and baby wipes and specially-formulated baby detergent]

Seventh Generation is also committed to supplying customers with valuable resources, especially on their website, about recycling, toxins, chemical additives, a Green Living section, and how the individual consumer can affect change.

One of the most interesting resources is the “Making a Difference” section of the website, where users can learn about current environmental issues in an easy to digest format. Don’t quite understand the mechanics behind global warming? Seventh Generation breaks it down for an easy read. Want to get involved in making a difference? Learn about Earth Day celebrations, as well as find links to other action-oriented companies. On June 9th, 2006, Seventh Generation was awarded the “Pioneer of Precaution” award by the Center for Health, Environment & Justice (CHEJ), Environmental Research Foundation (ERF) and Science and Environmental Health Network (SEHN).

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