Strategic Sustainability Consulting’s Blog

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RESOURCES: The Search for Green Is Over

Posted by Jennifer Woofter on April 17, 2007

Watch out Google, Yahoo, and, you’re about to get a dose of green power. is a green search engine which allows users to search for websites which incorporate social and environmental values. Using co-op technology based on Google’s search engine, is able to make searches quick and relevant. Launched in 2006 by green MBA graduates,’s mission is to “make it easy for mainstream to go green.” Founder Joey Sheep states, “People want to go green, but they often don’t know where to start or even what questions to ask.” Now, seekers have a place to go, and making it onto’s list of the top 10 best websites of 2006 will help users go green.


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