Strategic Sustainability Consulting’s Blog

News, Views, and Updates from SSC

NEWS: Business owners are willing to go green

Posted by Jennifer Woofter on July 8, 2007

Wells Fargo/Gallup polled 600 small-business owners and found that two-thirds would pay more for environmentally friendly goods and services. They also found that 43% of business owners polled “believed their customers would be willing to share the added cost of being environmentally-friendly.” However, 49% of owners were worried customers would not be willing to pay more for greener products and services. Still 47% of owners surveyed have already implemented greener practices/products into their business.

ArmorLite Roofing created a roofing material that was, “lightweight, durable, and used the least amount of natural resources.” Their product has been well received by clients, including state and federal governments. ArmorLite creator Frank Lane has been pleasantly surprised at the reception his product has received from consumers: “”I knew what I was doing would be important, but I didn’t realize the magnitude of importance it would have in the community and the response that we would receive.”

As consumers get more aware of their purchasing power, and the mainstream becomes more and more sustainable, don’t let your business get left behind. SSC can help your business become a sustainable enterprise.

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